Zara Fashion Brand Online in Bangladesh
Zara is a Spain-based clothing and accessories retailer founded by husband-wife duo Amancio Ortega and Rosalia Mera under the umbrella of Inditex Group. Inditex is a large multinational conglomerate, which is made up of almost 10 companies, which specialize in clothing. Zara’s estimated share of the total revenue of the Inditex Group is 80% (Włodzimierz, 2012). Its uniqueness of tracking and involving customers’ preferences made Zara the market leader in the apparel industry.
The three product lines of Zara are women, men, and children who are showcased through its 1700+ stores and an online store all over the world. Zara is noted for selling modern designs that the public needs with quality at affordable prices. Fashion director Louis Vuitton described it as the most devastating retailer in the world. CNN has called it a Spanish success story.
The parent organization of Zara is Inditex. It was founded on May 24, 1974, in A Coruna, Spain. The headquarter is situated at the Municipality of Arteixo, Spain. Their current CEO is Oscar Perez Marcotte, from 2011. Zara has a revenue of 18.9 billion USD per year.
The Strategy of Zara:
The main strategy of Zara is the ability to respond very quickly to the demands of target customers. The company has been able to identify the trends and meet the demand with the help of an autonomously organized structure and effective value chain system. The present system followed by Zara has been very effective and easy to maintain. The problem with Zara is that the current system that they use, P- O-S (Pont of sales terminals), runs on DOS which Microsoft doesn’t support anymore and any hardware change in the POS terminal will not be compatible with the current POS software.
The other main issue that Zara facing is that the stores don’t share inventory information electronically and hence inventory management becomes highly difficult and manual. The decision-making process is based on the judgment of the employee instead of relying on a small set of decision-makers; the majority of decisions are made by store managers. The basic ordering activity in-store happens with the help of PDA devices which do not share the information with POS terminals because of which access to information is not very effective. However, despite these limitations Inditex, the parent company of Zara has made an extraordinarily well-performing value chain that is by far the most responsive in the industry.
Technological Factors Launching Apps for Feasibility of Customers:
Zara tactfully uses information technology to support its international logistics system and an online store where the exchange and return of products are involved. Zara gives its customers the chance to buy its products by iPod and in-house apps (Forbeswelcome, 2016).
New Experience with the Zara iPad App:
Zara’s attempt in online shopping is revolutionizing the entire online buying experience. With just a few clicks on your iPad’s Zara online shopping app, you will now be able to conference with your friend while looking at the clothes on your tablets. This technology gives any buyer the opportunity to involve their friend’s suggestions while shopping for their own. Options like video chat, instant messaging, and voice chat are available.
Mission, Vision, and Goals of Zara:
To hold a big market share among young and fashion-conscious city-dwellers in all continents by quickly responding to their demand.
Leading apparel industry driven by customer demand and fast fashion.
Long term goal: Open 120 new stores in the prime location of Asia, America, Europe, and Africa by 2021 with all business functions of the company interlinked via the computer network.
Products of Zara Available at AjkerDeal.com:
Zara stores have men's and women's clothing, as well as children's clothing (Zara Kids). Zara's products are supplied based on consumer trends. Its highly responsive supply chain ships new products to stores twice a week. After products are designed, they take ten to fifteen days to reach the stores. All of the clothing is processed through the distribution center in Spain. New items are inspected, sorted, tagged, and loaded into trucks. In most cases, the clothing is delivered within 48 hours. Zara produces over 450 million items per year. Check out mens fashion items in BD
On our website, we have shirts(half sleeve, full sleeve, denim shirt, polo t-shirt), pants(gabardine, skin chino, jeans pant), bag(artificial bags, ladies bags), perfumes, and many more collections available from Zara.
You can buy Zara products at a reasonable price from AjkerDeal.com, the largest online shop in Bangladesh. So, start shopping now!