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The principles of Haier date back long before the original establishment of the company. During the 1920s, a refrigerator factory was established in Qingdao to provide the Chinese market. After the 1949 founding of the People's Republic of China, the factory was then practiced over and transformed into a state-owned enterprise.
Through the 1980s, the factory had a deficit of up CNY 1.4 million and suffered from decaying infrastructure, poor management, and reduction of quality controls, emerging from the planned economic system and associated policies. Generation had slowed, unusually surpassing 80 refrigerators a month, and the factory was nearby to bankruptcy. The Qingdao government appointed a young assistant city-manager, Zhang Ruimin, bound for several city-owned appliance companies. Zhang was appointed the managing director of the factory during 1984.
Haier had been endowed as Qingdao Refrigerator Co. during 1984. Among China opening up to world markets, foreign organizations started searching for partnerships in China. One of these, Germany's refrigerator company Liebherr, pierced into a joint-venture contract among Qingdao Refrigerator Co., according to technology and devices to its Chinese counterpart. Refrigerators were to be manufactured following the name of Qindao-Liebherr. The popular brand "Haier" evolved from the last two syllables of the Chinese transliteration of Liebherr.
During 1988, the municipal government asked Haier to obtain over some of the city's different ailing appliance manufacturers. The company appropriated control of Qingdao Electroplating Company. During 1991, the company replaced its name to "Qingdao Haier Group" and obtained Qingdao Air Conditioner Plant and Qingdao Freezer. The company's name was interpreted to its prevailing name "Haier" during 1992. During 1995, the company reaped over Qingdao Red Star Electronics Co., a washing machine operator, onward with five of its subsidiaries. Haier obtained seven companies between 1995 and 1997 and started exporting to foreign markets.
Haier began the US market during 1999. In the US it concentrated upon two niche markets in condensed refrigerators and electric wine cellars. Haier started to manufacture full-sized refrigerators for the North American market. This would produce it into direct competition among established American companies GE, Whirlpool, Frigidaire, and Maytag. As a portion of its strategy, Haier established a production plant in the United States at Camden, South Carolina, which started in 2000. By 2002, US revenues attained USD 200 million, however small associated with its overall revenue of $7 billion. Further in 2002, Haier went into a building in midtown Manhattan. Heretofore the headquarters for the Greenwich Savings Bank, the 52,000-square-foot (4,800 m2) construction was built during 1924 in the neo-classical style.
During 2015, Haier started investigating how the internet of things could be combined into their devices. The company, in collaboration among Stanford Artificial Intelligence Laboratory, obtained three barriers to the provision of smart home technology: the absence of unified protocols/single point of way, passive services and the lack of complete resolutions. At the time Haier's essence competencies lay within the extensive appliance sector and not the tiny electronics sector. Subsequently, they partnered among the then leading IoT platform IngDan held by the Cogobuy Group to overcome their shortcomings. By utilizing Cogobuy's ecosystem and supply chain, they were capable of integrating IngDan's portfolio of parts, modules, and edge voice interpretation into smart appliance products. Haier presented their smart appliances beyond seven product lines in the major appliance industry: air, water, clothes care, security, voice control, health and information.
Zhang Ruimin, forthwith after becoming managing director during 1985, required his employees to destroy 76 refrigerators among sledgehammers following a customer grievance to radically change the company's culture to one that embraces quality control practices. At the time, Chinese brands for domestically assembled consumer goods were usually regarded by overseas consumer markets as being of poor quality, even when associated subjectively among foreign brands manufactured in China. The cultural transmutation towards quality driven manufacturing resulted in Haier enhancing the leading company in China to get ISO 9001 certification.
In 1993, it listed a subsidiary Qingdao Haier Refrigerator Co. on the Shanghai Stock Exchange, increasing CNY 370 million. During 2005, Haier started the Hong Kong Stock Exchange within a "backdoor listing" by obtaining a controlling stake in a publicly listed joint venture Haier-CCT Holdings Ltd. Haier is additionally an index stock of the Dow Jones China 88 Index.