Cartier International Brand in Bangladesh
CARTIER International SNC, or just Cartier, is a French luxury goods conglomerate that designs, manufactures, distributes, and sells jewelry and watches. Established by Louis-François Cartier in Paris during 1847, the company prevailed under family control until 1964. The company keeps its headquarters in Paris, although it has been a wholly-owned subsidiary of the Swiss Richemont Group. Cartier contains more than 200 stores in 125 countries, including three Temples in London, New York, and Paris.
Cartier is perceived as one of the most prestigious jewelry companies in the world. In 2018, it is regarded by Forbes as the world's 59th most precious brand. Cartier has an abundant history of sales to royalty. King Edward VII of Great Britain led to Cartier as "the jeweler of kings and the king of jewelers." For his coronation during 1902, Edward VII obtained 27 tiaras and issued a royal warrant to Cartier during 1904. Comparable warrants soon ensued from the courts of Spain, Portugal, Russia, the House of Orleans, and accordingly on.
Louis-François Cartier established Cartier in Paris, France during 1847 when he attained atop the workshop of his master, Adolphe Picard. During 1874, Louis-François' son Alfred Cartier obtained over the company, but it was Alfred's sons Louis, Pierre and Jacques who placed the brand name worldwide.
Louis ran the Paris branch, moving to the Rue de la Paix toward 1899. He was responsible for unusual of the company's most celebrated designs, like the mystery clocks, fashionable wristwatches and exotic orientalist Art Deco designs, including the colorful "Tutti Frutti" jewels.
During 1904, the Brazilian pioneer aviator, Alberto Santos-Dumont opposed to his friend Louis Cartier of the unreliability and impracticality of employing pocket watches while flying. Cartier designed a flat wristwatch among a distinctive square bezel. This watch was favored not only by Santos-Dumont himself but further by many different customers. The "Santos" watch was Cartier's leading men's wristwatch. During 1907, Cartier signed a contract among Edmond Jaeger, who consented to particularly supply the movements for Cartier watches. With the Cartier, the team was Charles Jacqueau, who combined Louis Cartier during 1909 for the rest of his life, and Jeanne Toussaint, who was Director of Fine Jewellery from 1933.
On the different hand, Pierre Cartier founded the New York City branch during 1909, relocating in 1917 to 653 Fifth Avenue, the Neo-Renaissance mansion of Morton Freeman Plant and designed by architect C.P.H. Gilbert. Cartier bought it from the Plants toward exchange for $100 in cash and a double-stranded natural pearl necklace valued at the time at $1 million. By this time, Cartier had branches in London, New York and St. Petersburg and was swiftly becoming one of the various successful watch companies in the world.
Designed by Louis Cartier, the Tank watch model was introduced during 1919 among a design inspired by the newly introduced tanks on the Western Front in World War I. During the early 1920s, Cartier produced a joint-stock company among Edward Jaeger to manufacture movements solely for Cartier. Cartier proceeded to use movements from different makers: Vacheron Constantin, Audemars Piguet, Movado and LeCoultre. It was additionally during this period that Cartier started adding its own reference numbers to the watches it sold, regularly by stamping a four-digit code on the underside of a lug. Jacques took charge of the London operation and eventually swayed to the prevailing address at New Bond Street.
After the death of Pierre during 1964, Jean-Jacques Cartier, Claude Cartier, and Marionne Claudelle who apiece headed the Cartier affiliates in London, New York and Paris sold the businesses.
During 1979, the Cartier interests were merged, among Cartier Monde uniting and managing Cartier Paris, London and New York. Joseph Kanoui enhanced vice president of Cartier Monde. During December 1979, following the accidental death of president Robert Hocq, Nathalie Hocq, the daughter of Robert Hocq, enhanced the president.
During 1981, Alain Dominique Perrin was elected Chairman of Cartier SAA and Cartier International. The following year, Micheline Kanoui, the wife of Joseph Kanoui, embellished head of jewelry design and began her initial collection "Nouvelle Joaillerie". During 1984, Perrin organized the Fondation Cartier pour l'Art Contemporain to produce Cartier into the twenty-first century, by developing an association by living artists. During 1986, the French Ministry for Culture elected Perrin head of the "Mission sur le mécénat d' entreprise". Two years next, Cartier achieved a majority holding in Piaget and Baume & Mercier. During 1989/1990 the Musée du Petit Palais staged an exhibit of the Cartier collection, "l'Art de Cartier".
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